Despicable Me 3 AR Campaign: Meet Minions in Snapchat!

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By serenaDate: Jul 02 2017 Views:


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Despicable Me 3 finally arrived in cinemas on 30th of June, Snapchat is collaborating with the adorable minions for an AR campaign. Snapchatters can select one of the three lenses and start making videos and pictures with Minions or event Balthazar Bratt.


This AR campaign is running by the Universal studio in order to promote Despicable Me 3 in Snapchat a social platform which already has 166 million daily users. Using one of the lenses people can see multicolor and flower crown filter. With flower filter, snapchatters can meet minions on their screen and in multicolor filter minions are on several squares. People can engage with Minions as they are moving around and they have different facial expressions.


Additionally, Snapchat is going to release this AR campaign in Canada and France on Monday allowing people to sing Minions’ trailer song with them.


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