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Unique game world: a persistent, beautifully designed environment where thousands of players and NPCs live, explore and quest in a magical world with real and imaginary zones such as the Flower Kingdom, Tokyo, Paris, Moscow, and more. Real world locations offer players the ability to learn about those places.
Unique NPCs: players will encounter and interact with popular Sanrio characters such as Hello Kitty, Badtz-Maru, My Melody, Keroppi, and many others, all animated with a variety of contextual facial expressions.
Free to play: Hello Kitty Online is downloaded and played free of charge. There are no subscription fees.
Character upgrades: the Item Mall allows players to use real money to purchase special items and upgrades for characters.
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